Reposting Instagram Stories: Tips & Tricks for Businesses 2025

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A few seconds later, and it's gone again: the Instagram Story. And despite that, or perhaps because of it, the format is so popular. What exactly are they? Instagram Stories are short videos or photos that users can send to their followers for 24 messages. The idea behind them is somewhat different from Instagram's photo album concept, as Stories are seen more as a brief glimpse into the day and, due to their short lifespan, have a certain event character.

Just a passing social media trend? It doesn't look like that. The platform has more albania phone number data than 500 million users, and the number is growing. And many of them use the story features. Whether private individuals or businesses. What makes stories so popular is that they're easy to create, can be enhanced with numerous stickers, polls, music, and other features, and offer the opportunity to tell stories without a lot of text. The best stories can be saved as highlights on your profile and are therefore available for longer than the standard 24 hours.

How to create an Instagram Story
And how does it work with the story? It's easy! From the Instagram home screen, the Stories feature is accessible via the button in the top left (Your Story). Next to it are stories from all subscribed feeds. Swiping right also switches to full-screen recording. Setting a story immediately activates the camera function, allowing you to record short videos.

In addition to the standard recording, additional features are available. For example, with Live Videos, you can start a live stream for a short time, and with the Boomerang function, you can loop short videos. The resulting loops are fun videos and function similarly to an animated GIF.

Tip : You should always upload a story when users are most active on Instagram. Learn which days of the week and times are optimal in our article " Best Time to Post on Instagram ."

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Instagram Story Ranking
When ranking stories, Instagram considers the following signals

Viewing history . How often do you view an account's stories?
Engagement history . How often do you interact with this account's stories, for example, by liking or sending a DM?
Closeness . What is your relationship to the author of this account and how likely are you to be connected as friends or family
What you can achieve with Instagram Stories
Once a story is uploaded, you can add it to your regular feed or save it to your device for later use. When viewing stories, you can either navigate from story to story by clicking or scroll through users by swiping. Stories are listed in order of most recent—so posting stories more frequently increases your visibility. If you want, you can also repost Instagram Stories.

Stories are a great addition to your social media portfolio, as their short online presence offers an advantage over permanent formats. The fleeting nature of the format makes it so special; it's more of a daily chronicle.

This is particularly well received by followers
Stories work particularly well when you leverage the format's strengths and don't try to replicate your own feed. Live videos can provide great insights into your daily life, your work, new releases, or events to generate greater engagement among your followers. You offer something special, something unique, through Instagram Stories, and the live format gives fans around the world the opportunity to be there at events.

With Stories, you can also provide insights into your company's current work or new projects, offering unique glimpses behind the scenes. It's important that you appear human and approachable, and that you're able to abandon the polished gloss of a social media campaign in favor of more human storytelling .
Of course, you can also use Stories for limited-time promotions. For example, if you're running a discount in your store or online shop , it can expire with the Story. The same applies to competitions.

And, of course, funny videos work particularly well. Snapchat , and formerly Vine, have made stars of people who were able to take advantage of the format's brevity and captivate audiences with pointed stories. A joke or a tongue-in-cheek comment has a better chance of captivating people. If you want your campaign to achieve cult status, try boomerang loops and concise interjections. And, of course, encounters are also the ideal opportunity for a story to engage fans of other companies, corporate partners, or colleagues.