9 steps to an online marketing strategy
Posted: Sat Apr 19, 2025 9:17 am
Have you defined your target audience and company goals? Ideally, have you also defined a mission and vision? Is the customer journey clear, and is your budget and staffing firmly planned? Then you can move on. Every company is different, which is why there can't be a rigidly defined online marketing strategy . Typically, the following steps are required:
Online Marketing Strategy - Graphic 9 Steps
You can download the graphic above as a PDF here: Online Marketing Strategy in 9 Steps .
Of course, it is possible – and advisable for smaller companies – to start with a few turkey phone number data channels and then gradually expand them.
Not to be neglected: customer service . Since questions, reviews, etc., now frequently arrive via social media channels, marketing and service are no longer as clearly separated as they once were. Nevertheless, it's worth answering the question of who communicates with customers and how: the social media manager? The customer service employee?
Both companies and employees should be aware that customer satisfaction is the focus of all marketing efforts. Furthermore, criticism is also valuable and helps a company move forward. Squandering potential at this point can ultimately prove costly.
Online Marketing Strategy Example
A startup wants to enter the market with a novel coffee beverage. It has already developed the marketing fundamentals. Now it's time to address the target audience – young and urban. It defines the following parameters and steps in its online marketing strategy :
Generate interest through social media and sponsorship of a reggae music festival (with product samples)
Generate leads through landing page with newsletter registration, social media ads lead there
First topics: studying, partying, reggae music and culture
first social media channels: TikTok and Instagram
Keyword research reveals “staying awake late” as a relevant main keyword
This creates the content for the selected channels on the topic of “cramming”
After publication, the analysis takes place
With the Reggae Festival coming up soon, this is the second relevant topic for which the marketing team is creating and distributing new content.
Online Marketing Strategy - Graphic 9 Steps
You can download the graphic above as a PDF here: Online Marketing Strategy in 9 Steps .
Of course, it is possible – and advisable for smaller companies – to start with a few turkey phone number data channels and then gradually expand them.
Not to be neglected: customer service . Since questions, reviews, etc., now frequently arrive via social media channels, marketing and service are no longer as clearly separated as they once were. Nevertheless, it's worth answering the question of who communicates with customers and how: the social media manager? The customer service employee?
Both companies and employees should be aware that customer satisfaction is the focus of all marketing efforts. Furthermore, criticism is also valuable and helps a company move forward. Squandering potential at this point can ultimately prove costly.
Online Marketing Strategy Example
A startup wants to enter the market with a novel coffee beverage. It has already developed the marketing fundamentals. Now it's time to address the target audience – young and urban. It defines the following parameters and steps in its online marketing strategy :
Generate interest through social media and sponsorship of a reggae music festival (with product samples)
Generate leads through landing page with newsletter registration, social media ads lead there
First topics: studying, partying, reggae music and culture
first social media channels: TikTok and Instagram
Keyword research reveals “staying awake late” as a relevant main keyword
This creates the content for the selected channels on the topic of “cramming”
After publication, the analysis takes place
With the Reggae Festival coming up soon, this is the second relevant topic for which the marketing team is creating and distributing new content.