Marketing Automation: How it works in your company
Posted: Sat Apr 19, 2025 8:28 am
Marketing automation isn't a one-time thing, but rather an ongoing optimization process. It's a proven way for companies to optimize their customer acquisition process, generating more and higher-quality leads. There's no one-size-fits-all approach to getting started.
It's important to have a clear commitment: We want to start with marketing automation, seize the opportunities, improve customer loyalty, and gain experience. This requires motivation for all employees involved and the right digital mindset.
Further training: Learn marketing automation easily
Introducing marketing automation into your company doesn't mean laying off existing employees and hiring new ones. Thanks to certified training courses, marketers can easily immerse themselves in the world of marketing automation and apply their new knowledge within the company.
Under certain conditions, these training courses can be funded, for example, by the Federal Employment Agency with an AZAV training voucher . Up to 100 percent of the costs can be reimbursed. For example, those seeking employment, those threatened with unemployment, those on short-time work, or those returning to work can apply for a training voucher. This can then be namibia phone number data used to finance further training in marketing automation.
Further information can be found on our overview page: Education Voucher Further Education
AdobeStock 548538123 1 1
Our recommendation
Online Marketing Manager
Digital training with certificate and badge. ✓ 100% free with a training voucher. ✓ Content: Search engine marketing, Google Ads, AI & ChatGPT, conversion optimization, affiliate marketing, and much more! ✓ Get your first insights with free guest access.
to the online course
Suitable marketing automation tools
To implement marketing automation in the company, there are various marketing automation platforms, some of which are free and offer different options – depending on what the company needs.
Brevo (formerly Sendinblue)
Brevo is ideal for both large and small businesses that want maximum flexibility. The platform offers the option of choosing from pre-built automation solutions or creating your own. Whether it's a WhatsApp newsletter or live chat, it's all possible.
Hubspot
Hubspot is one of the most well-known marketing automation tools and charges based on the number of contacts a company uses. This means it's suitable for users with either a large budget or a small number of contacts. Everything from a sales pipeline to a ticketing system is possible.
It's important to have a clear commitment: We want to start with marketing automation, seize the opportunities, improve customer loyalty, and gain experience. This requires motivation for all employees involved and the right digital mindset.
Further training: Learn marketing automation easily
Introducing marketing automation into your company doesn't mean laying off existing employees and hiring new ones. Thanks to certified training courses, marketers can easily immerse themselves in the world of marketing automation and apply their new knowledge within the company.
Under certain conditions, these training courses can be funded, for example, by the Federal Employment Agency with an AZAV training voucher . Up to 100 percent of the costs can be reimbursed. For example, those seeking employment, those threatened with unemployment, those on short-time work, or those returning to work can apply for a training voucher. This can then be namibia phone number data used to finance further training in marketing automation.
Further information can be found on our overview page: Education Voucher Further Education
AdobeStock 548538123 1 1
Our recommendation
Online Marketing Manager
Digital training with certificate and badge. ✓ 100% free with a training voucher. ✓ Content: Search engine marketing, Google Ads, AI & ChatGPT, conversion optimization, affiliate marketing, and much more! ✓ Get your first insights with free guest access.
to the online course
Suitable marketing automation tools
To implement marketing automation in the company, there are various marketing automation platforms, some of which are free and offer different options – depending on what the company needs.
Brevo (formerly Sendinblue)
Brevo is ideal for both large and small businesses that want maximum flexibility. The platform offers the option of choosing from pre-built automation solutions or creating your own. Whether it's a WhatsApp newsletter or live chat, it's all possible.
Hubspot
Hubspot is one of the most well-known marketing automation tools and charges based on the number of contacts a company uses. This means it's suitable for users with either a large budget or a small number of contacts. Everything from a sales pipeline to a ticketing system is possible.