The first step to effectively reducing churn is to understand the reasons why your clients cancel. This can be quite a challenge. The most common causes range from basic issues, such as lack of money to invest, to those directly related to the service provided. It’s normal to consider several reasons why someone might cancel. So don’t be reluctant to consider that the reason for cancellation may be the customer’s dissatisfaction with your company.
The important thing is that your staff is effective and quick to find out why the customer lithuania telegram database is looking for another option. A quick contact soon after the cancellation is the best way to do this. 2. Identify the customers most likely to leave Another important measure to lower customer churn is identifying the customers who are most likely to leave the company. If you succeed in this task, the company’s chances of avoiding the problem are much higher, especially if the reasons are under your control, such as service failure.
The recommendation is that you gather as much information as possible about the customer and watch for signs that something may hinder the relationship with the company. In practice, this requires monitoring direct interactions, such as a sudden increase in support requests. In addition, it is worth monitoring what they say about your brand on social networks, Net Promoter Score (NPS) and other indicators of satisfaction. With good pre-sales work, it is possible to detect even before closing the sale if that is a customer who needs more specific services.