Track your Google Ads with Google Analytics
Posted: Sat Apr 19, 2025 6:19 am
This quote from Adam Savage, host of the American show MythBusters, is perfectly apt:
"The only thing that separates nonsense from science is that you document science."
This reasoning also applies to marketing. If you don't track and analyze your Google Ads campaign, you won't get much out of it.
By analyzing your data, you will discover the changes you can make to make brazil phone number data your next campaigns even more effective.
To do this, you need to link your Google Ads and Google Analytics accounts.
If you haven't set up a Google Analytics account yet, check out our article on how to set one up in five quick steps .
Then, follow these steps to pair the two services:
Go to your Google Ads account.
Click on the Tools menu .
Click on Associated Accounts under Configuration.
Click Details under Google Analytics.
You can now see the Google Analytics websites you have access to. Click Set up linking on the website you want to link to Google Ads.
Next, connect your website to Google Analytics.
Click Save .
You'll then be able to view metrics in Analytics, including data on the cost and clicks generated by your Google ad. This data is essential because it helps you adjust the settings of your future campaigns and evaluate the success of your current campaigns.
Next, we recommend starting to set up tags to track conversions generated by your ad. To learn more about this, check out our article on setting up event tracking .
"The only thing that separates nonsense from science is that you document science."
This reasoning also applies to marketing. If you don't track and analyze your Google Ads campaign, you won't get much out of it.
By analyzing your data, you will discover the changes you can make to make brazil phone number data your next campaigns even more effective.
To do this, you need to link your Google Ads and Google Analytics accounts.
If you haven't set up a Google Analytics account yet, check out our article on how to set one up in five quick steps .
Then, follow these steps to pair the two services:
Go to your Google Ads account.
Click on the Tools menu .
Click on Associated Accounts under Configuration.
Click Details under Google Analytics.
You can now see the Google Analytics websites you have access to. Click Set up linking on the website you want to link to Google Ads.
Next, connect your website to Google Analytics.
Click Save .
You'll then be able to view metrics in Analytics, including data on the cost and clicks generated by your Google ad. This data is essential because it helps you adjust the settings of your future campaigns and evaluate the success of your current campaigns.
Next, we recommend starting to set up tags to track conversions generated by your ad. To learn more about this, check out our article on setting up event tracking .