How to Write the Perfect Instagram Bio
Posted: Sat Apr 19, 2025 5:47 am
Convey your personality
Your Instagram bio is a great way to introduce yourself to new followers. A boring bio won't make them want to click the Follow button, even if you have great photos in your feed.
Photos show users what you're up to. Your bio, on the other hand, is your only austria phone number data chance to tell them who you are. After all, it's social media! It's important to stay human.
Here, also, don't hesitate to share brief but essential information about your account. What is your brand promise?
If you are a sole trader, what are your skills?
Are you a local business?
Is your product ethically designed?
Action Against Hunger excels at highlighting the importance of its work through a human tone that is authoritative and as serious as it should be.
Wanimo's bio is more laid-back, which is perfectly appropriate given that the brand offers boxes for dogs and cats.
Can you imagine how awkward it would be if these two brands had swapped biographical styles? In this case, each fits perfectly with the brand they represent. That's why you need to determine your brand's unique tone and personality.
If possible, hire a copywriter. Be sure to follow the principles of successful social media writing. Additionally, most of the same strategies for writing a great Instagram caption can also be used for this purpose.
Include hashtags
Adding hashtags to your Instagram bio is a great way to direct viewers to relevant content. For example, you can include a hashtag that mentions your brand to promote and gather user-generated content.
Transavia France uses the hashtag #MyTransaviaTrip to collect stunning user-generated images.
You also have the option to include a themed hashtag, highlighting an advertisement or contest that is currently taking place.
Keep in mind that Instagram bio hashtags are clickable, but they don't appear in hashtag search results. Don't include hashtags that aren't directly related to your business, as each one is an opportunity for potential followers to check out what's happening elsewhere.
Play with emojis
Emojis convey a lot of information in a single character. They're a great way to showcase your brand's personality and convey important details in a small space.
Emojis also provide a visual break from your Instagram bio. If most emojis seem too cute for your brand, keep it simple, even if it's just a basic checkmark.
Netflix's DontWatchHungry food show account uses a series of emojis to ensure its visitors know at a glance that they're on a profile about food.
Your Instagram bio is a great way to introduce yourself to new followers. A boring bio won't make them want to click the Follow button, even if you have great photos in your feed.
Photos show users what you're up to. Your bio, on the other hand, is your only austria phone number data chance to tell them who you are. After all, it's social media! It's important to stay human.
Here, also, don't hesitate to share brief but essential information about your account. What is your brand promise?
If you are a sole trader, what are your skills?
Are you a local business?
Is your product ethically designed?
Action Against Hunger excels at highlighting the importance of its work through a human tone that is authoritative and as serious as it should be.
Wanimo's bio is more laid-back, which is perfectly appropriate given that the brand offers boxes for dogs and cats.
Can you imagine how awkward it would be if these two brands had swapped biographical styles? In this case, each fits perfectly with the brand they represent. That's why you need to determine your brand's unique tone and personality.
If possible, hire a copywriter. Be sure to follow the principles of successful social media writing. Additionally, most of the same strategies for writing a great Instagram caption can also be used for this purpose.
Include hashtags
Adding hashtags to your Instagram bio is a great way to direct viewers to relevant content. For example, you can include a hashtag that mentions your brand to promote and gather user-generated content.
Transavia France uses the hashtag #MyTransaviaTrip to collect stunning user-generated images.
You also have the option to include a themed hashtag, highlighting an advertisement or contest that is currently taking place.
Keep in mind that Instagram bio hashtags are clickable, but they don't appear in hashtag search results. Don't include hashtags that aren't directly related to your business, as each one is an opportunity for potential followers to check out what's happening elsewhere.
Play with emojis
Emojis convey a lot of information in a single character. They're a great way to showcase your brand's personality and convey important details in a small space.
Emojis also provide a visual break from your Instagram bio. If most emojis seem too cute for your brand, keep it simple, even if it's just a basic checkmark.
Netflix's DontWatchHungry food show account uses a series of emojis to ensure its visitors know at a glance that they're on a profile about food.