SMS marketing for student recruitment: 7 message ideas for universities and schools
Posted: Thu Apr 17, 2025 10:39 am
SMS marketing is a tool for attracting students, offering direct and fast communication. With an opening rate of 98% and an average reading time of just 3 seconds, it ensures that the message is read almost immediately.
Among the benefits of SMS is the possibility of segmentation, allowing institutions to send personalized messages to different audiences, such as candidates interested in specific courses, entrance exam participants or students who have already shown interest in scholarships.
Additionally, SMS can be used for reminders of enrollment deadlines, event invitations, exclusive discounts, and registration confirmations. Agile communication increases the chances of conversion, reducing waiting times and facilitating the student's decision-making process.
By integrating SMS marketing with other strategies, such as voice messaging and WhatsApp, universities expand their reach and strengthen relationships with future students.
And of course, if you want to know more about how to use SMS marketing in education , keep reading!
Why use SMS to capture students?
In the SMS marketing statistics report , it is possible to rcs data malaysia observe opening rates of 98%, surpassing other channels such as email and phone calls. In addition, 90% of messages are read within 3 minutes .
The capacity of SMS is also impressive: it is 75% more efficient than email marketing , and 45% of messages sent receive a response . This interactivity allows for greater engagement and improves conversion rates.
Additionally, 75% of consumers are receptive to SMS from businesses , and 41% prefer receiving text messages over phone calls .
What are the benefits of SMS marketing for student recruitment?
SMS marketing brings several benefits to educational institutions, helping to attract new students and strengthen relationships with students.
Among the main advantages, we can say:
High reach and openness : SMS arrives directly on the student's cell phone, ensuring that the message is read almost immediately.
Low cost : Compared to other marketing strategies like paid ads and print campaigns, SMS is an affordable solution.
Automation and agility : with automatic triggering tools, it is possible to program messages for different stages of the acquisition funnel, such as registration and event reminders.
Personalization : allows the inclusion of the student's name and other relevant information to create a closer bond.
Integration with other strategies : can be combined with voice and WhatsApp messaging to enhance campaign results.
How to segment messages to different audiences?
Segmentation serves to make communication more assertive and increase response and conversion rates . To segment your audience correctly, you need to divide your contacts based on criteria such as:
Course interest : send specific messages to candidates interested in different areas of study.
Stage in the registration process : separate those who have already started the registration, but have not yet completed it, from those who have only shown interest.
Location : create campaigns aimed at specific cities or states, especially for institutions that have in-person units.
Interaction history : Messages can be sent based on previous actions, such as clicking links or participating in online events.
Socioeconomic profile : offer information about scholarships or discounts specific to a specific audience.
Among the benefits of SMS is the possibility of segmentation, allowing institutions to send personalized messages to different audiences, such as candidates interested in specific courses, entrance exam participants or students who have already shown interest in scholarships.
Additionally, SMS can be used for reminders of enrollment deadlines, event invitations, exclusive discounts, and registration confirmations. Agile communication increases the chances of conversion, reducing waiting times and facilitating the student's decision-making process.
By integrating SMS marketing with other strategies, such as voice messaging and WhatsApp, universities expand their reach and strengthen relationships with future students.
And of course, if you want to know more about how to use SMS marketing in education , keep reading!
Why use SMS to capture students?
In the SMS marketing statistics report , it is possible to rcs data malaysia observe opening rates of 98%, surpassing other channels such as email and phone calls. In addition, 90% of messages are read within 3 minutes .
The capacity of SMS is also impressive: it is 75% more efficient than email marketing , and 45% of messages sent receive a response . This interactivity allows for greater engagement and improves conversion rates.
Additionally, 75% of consumers are receptive to SMS from businesses , and 41% prefer receiving text messages over phone calls .
What are the benefits of SMS marketing for student recruitment?
SMS marketing brings several benefits to educational institutions, helping to attract new students and strengthen relationships with students.
Among the main advantages, we can say:
High reach and openness : SMS arrives directly on the student's cell phone, ensuring that the message is read almost immediately.
Low cost : Compared to other marketing strategies like paid ads and print campaigns, SMS is an affordable solution.
Automation and agility : with automatic triggering tools, it is possible to program messages for different stages of the acquisition funnel, such as registration and event reminders.
Personalization : allows the inclusion of the student's name and other relevant information to create a closer bond.
Integration with other strategies : can be combined with voice and WhatsApp messaging to enhance campaign results.
How to segment messages to different audiences?
Segmentation serves to make communication more assertive and increase response and conversion rates . To segment your audience correctly, you need to divide your contacts based on criteria such as:
Course interest : send specific messages to candidates interested in different areas of study.
Stage in the registration process : separate those who have already started the registration, but have not yet completed it, from those who have only shown interest.
Location : create campaigns aimed at specific cities or states, especially for institutions that have in-person units.
Interaction history : Messages can be sent based on previous actions, such as clicking links or participating in online events.
Socioeconomic profile : offer information about scholarships or discounts specific to a specific audience.