Tips for using new targeting tools

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Experiment and find your target audience using new tools . We recommend starting with "Automatic Product Promotion" and "Interested Audience" - these tools will automatically select a relevant audience for your advertising. After completing the campaigns, you will be able to analyze the statistics and identify your main target audience.

Use the experience gained in future placements . Focus on the collected statistics on the audience, launch an advertising campaign with the optimization of "maximum clicks" to get the maximum number of clicks at the best price.

Test music targeting . Perhaps this tool will bring you new engaged customers. Choose music groups and performers based on your target audience profile.

Distribute your budget . Do not invest mom database your entire budget in a tool that has shown positive results once, remember that the old audience setting can become irrelevant at any time, which will entail greater expenses and less effectiveness.

Keywords . "Keywords" may contain the name of the company, competitors, names and surnames of representatives, products, services, professional jargon. VKontakte has detailed instructions on how to work with key phrases .

Less text, more visuals . Users often have a negative attitude towards a large amount of text on a banner or video. Such creative is immediately perceived as advertising, which then leads to a negative reaction from users. Remember: the more “lively” the video is, the more viewers will like it, and the more likely they will take a closer look at your brand, service or product.

Read the rules for placing advertisements on VKontakte .