Effective advertising in VK communities: briefly about the main thing

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Define goals and KPIs before starting an advertising campaign.

When choosing a VK community, consider the topic and target audience, look at engagement and reach, and only then at the placement price.

Analyze the periods of audience activity in groups and adjust your publications to these times.

Diversify your budget - several inexpensive placements are better than one expensive one.

Consider the feasibility of purchasing “eternal” posts – it may be more profitable to buy several one-day ones.

Design your posts beautifully - this directly chinese overseas africa database affects click-through rates, views, reach and other indicators.

The most important thing is to work with statistics, analyze the effectiveness of individual sites and direct seeding of VK in general. If the tool is profitable, the data will be useful for subsequent placements.

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