Advertising in the media

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The second group includes:

Social Media Marketing.

Targeted advertising.

Advertising with bloggers.

Banners in the media.

Content marketing.

All of this is advertising in the media. Any video blog, Facebook page or Instagram profile is, in fact, a media outlet. The user goes there to read or hear information that is interesting to them, and at the same time receives a portion of advertising.

Content marketing is also in this group. It would seem, what does it have to do with it, because it is not an advertising channel, but rather an action. But in the field of content marketing, we also try to create media - ideally, a useful blog or at least a section on some portal.

Any advertising in the media is characterized by one important thing. Its audience is non-target consumers, most of whom do not need our service now. Specialized media with a narrow coverage are slightly different, where there is a target audience, but a small part of it is in a state of choice. Therefore, the emotional component is important for advertising in the media, and this advertising is very different in tone from the same contextual advertising.

Systematic Marketing
The third group is systemic marketing, which includes:

Programmatic (automated advertising purchasing).

Contextual advertising for very large stores, which requires fine management.

Thoughtful series of media publications.

Promotional sites.

Other advertising services that chinese overseas america database are not included in the previous two groups.

End-to-end analytics.

These tools, instruments and channels are related to systemic marketing because they can only be used within the framework of a systemic approach. Systemicity assumes that we constantly conduct experiments, monitor the results and manage these results competently.

Systematic marketing works only when we have sufficient budget, strength, qualifications and culture to do everything at the system level, and not in one-time steps. Therefore, it is not needed by everyone, and we will talk about this further.