Michelle shared a series of best practices to make checkout more efficient:
Eliminate distractions and unnecessary steps.
Does not require account creation to complete the purchase.
Ensure high speed and responsiveness for mobile devices.
Maintain clarity and transparency at every stage of the process.
Align design with brand identity to build trust.
It also demonstrated how a cart-less checkout can be fax lists effective, especially in marketing campaigns focused on attracting new customers, thanks to its personalization and simplicity.
Furthermore, he highlighted that it is possible to sell more than one product with solutions such as kits, order bumps and one-click purchases, without compromising the user experience.
The Guru's Success
The talk generated high engagement among the audience, which included both experienced and novice entrepreneurs. Michelle’s humor and realistic examples generated laughter and reflection, with many attendees recognizing flaws in their own sales processes. The Guru booth was busy, with visitors interested and satisfied with our expertise in optimized checkout.
The Portuguese market, still in its early stages of digital marketing, showed great interest in the solutions presented, reinforcing the educational and strategic impact of Guru's participation in the event.
Practical Solutions to Increase Sales
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