Accounting Marketing Guru Summit 2025: Lessons for an Entrepreneurial Mindset

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Guru was present at the Accounting Marketing Summit 2025 , reinforcing its entrepreneurial mindset and commitment to excellence. The event was a valuable opportunity to share knowledge, exchange experiences and job function email database innovation in the market.
On March 20, 21 and 22, 2025, the Accounting Marketing Summit 2025, held at Frei Caneca, in São Paulo, was the stage for a transformative event that brought together big names in the accounting market, including Guru's CEO, André Cruz.

During his talk, entitled “Earn It”, André not only shared his vision and successful trajectory, but also brought powerful lessons.

He discussed how having a genuine entrepreneurial mindset can drive any company's bottom line.

André Cruz's journey and the creation of Guru
Andre Cruz on stageThe talk began with André sharing a little of his personal history and the origin of Digital Manager Guru , a company that started with a dream and, with a lot of effort and dedication, today competes with giants in the digital market.

He explained that, together with his wife Michelle, co-founder of the company, the secret to success has always been simple: satisfying the customer.

“Deserving it” is not just a slogan, but the basis of everything Guru has built to date.

When sharing the history of processed volume — from 21 million in 2017 to an impressive 3 billion in 2024 — André highlighted that this success was only possible because he and Michelle worked tirelessly. This earned them the trust of their customers, as they have always been committed to excellence.