Advantages of direct selling
Posted: Sun Apr 06, 2025 4:26 am
According to Report Linker , driven by demand for consumer goods and the adoption of e-commerce and social media, the global direct selling market is expected to reach $240.6 billion by 2027, with a compound annual growth rate of 6.5%.
Direct selling offers benefits beyond marketing, such as proximity to the customer and greater autonomy. Find out more.
Direct relationship with the customer
In direct sales, the bond between seller and c level executive list is strengthened by close and personalized contact.
Alfred Fuller, owner of the Fuller Brush Company, worked as a door-to-door salesman before he had his own company. This close relationship made him a true expert in direct sales.
“When his customers said, ‘I wish there was a brush to clean silk hats,’ he wrote it down. When they said, ‘I need a brush that won’t scratch my hardwood floors,’ he wrote it down. He wrote down which brushes sold well and which didn’t.” ( The Fuller Brush Story )
Direct selling offers benefits beyond marketing, such as proximity to the customer and greater autonomy. Find out more.
Direct relationship with the customer
In direct sales, the bond between seller and c level executive list is strengthened by close and personalized contact.
Alfred Fuller, owner of the Fuller Brush Company, worked as a door-to-door salesman before he had his own company. This close relationship made him a true expert in direct sales.
“When his customers said, ‘I wish there was a brush to clean silk hats,’ he wrote it down. When they said, ‘I need a brush that won’t scratch my hardwood floors,’ he wrote it down. He wrote down which brushes sold well and which didn’t.” ( The Fuller Brush Story )