What are the stages of B2B sales?

[bitheerani90]

man with magnifying glass analyzing foilThere are traditional steps in B2B online sales , which we will discuss below, but if you want to learn a very effective sales strategy that is ideal for this business model, we recommend that you read our article on consultative selling .

Lead prospecting
Lead prospecting is the first step to identifying potential customers.

The focus is on attracting and connecting with b2b email list or consumers who have a real interest in the solution offered.

To achieve this, strategies such as content marketing, paid campaigns, networking and direct contact are used.

The goal is to ensure that the leads generated have the right profile to become customers.

Lead qualification
After prospecting, it is essential to analyze the leads to understand which ones have the greatest conversion potential.

Qualification considers criteria such as need, budget and level of interest, allowing efforts to be directed towards those who can really benefit from the solution.