Email Marketing Fundraising

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Dynamic personalization variables also improve the performance of an email campaign:

E.g.
Generic CTA: “Discover the offers selected for you”
Dynamic CTA: “Francesca, discover the offers we have ig database selected for you” or “Francesca, discover how to match [your-latest-purchase]

The three Ws of the Call to Action: what, why, when
If creativity fails you, remember that your CTA must answer three questions: What is it about? Why do I care? How can I get it?

Ex. Logical structure of three CTAs:

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Of course, if we have learned the lesson from the previous points, it is necessary to keep the CTAs clear, concise and quick – while capturing the nuances of each answer to the questions: what, why, when.

A good summary will be able to communicate directly to the reader's brain the process of getting the benefit of the promotion.

Ex. The three CTAs:

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Experience teaches
Activating A/B tests and analyzing the message redemption at each sending, segment by segment, will help you understand which different characteristics and which type of language (textual and visual) works best on your target.

The Call to Action is the most important part of your message, the time you spend analyzing this data will give you valuable advice on how to get the most out of it.