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Baidu tends to mix its paid results right in

Posted: Thu Dec 26, 2024 8:21 am
by sumona
With everything else, but they do allow individual brands to pay for a spot at the very top. (This is known as the Baidu Brand Zone.) Paid ads are also considered more important than organic results. 4. Link Building Strategy Both Google and Baidu consider backlinks to be essential when it comes to SEO. Both also consider both the quality of a site’s links, as well as how many it has to its credit.


However, Baidu has an approach that differs in the following ways: Measuring link buy south africa telegram database relevance against both variety and quantity. Heavy emphasis on anchor text, especially regarding the variety. High priority placed on Chinese backlinks. Preference for links on high-level pages over deeper pages, especially those with lots of content. 5. Preferred Content Types Many digital marketers in the Western world believe Google favors content on topics like tech.


However, Baidu tends to prefer other subjects. Examples include lifestyle, travel, music, games, and entertainment. For best results, consider these preferences when putting together a Baidu-focused SEO strategy. 6. ICP Licenses Anyone who knows what they’re doing can purchase a domain and set up a website that gets indexed and ranked by Google. However, you will need to obtain an Internet Content Provider (ICP) license from the Chinese government before you can activate a Chinese domain you may have purchased.