Effective Advertising in VKontakte Communities: 7 Key Points

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We tell you what to pay attention to when choosing groups, publics or personal profiles. We don’t forget about auxiliary tools and practical examples.

1. Goals and KPIs
A marketing campaign should only be started when the goals and KPIs (key performance indicators) are clearly defined and understood.

Example : A company attracts traffic to ios database a website from social networks through targeted advertising. One registration costs 500 rubles. Objective: to test the hypothesis that seeding will bring cheaper registrations than targeting. KPI: registrations in the amount of at least 50% of registrations from targeting at a price of 400 rubles. Deadline: 4 weeks, budget: 80,000 rubles.

The example is a special case. The goals of sowing can be different:

Get new subscribers to your community, and then “warm them up” for sales.

Get more traffic to your site, which will then convert into leads.

Increase recognition and reach - that is, achieve image goals without reference to conversions.