A good concept is a solution to a specific problem

[bhasan01854]

The client comes to us for a solution to a problem. The job of the agency and designers is to thoroughly understand, select the best solution and then justify why it is the best. Then the concept will suit this particular client, solve his particular problem and reflect the image of this particular company.

To develop one good concept, you will have to delve into the needs of the customer and site users, research business processes, understand user scenarios, pain points, desires and fears of the audience.

So, when we were doing the redesign nurse database concept for the American CRM system, we first took demo access, tested the main user scenarios and found bottlenecks in UX. And then on the foundation of this information we built the concept.

For example, we discovered the so-called Zero Data Screens. This is when the user gets to a blank screen with no information, but with an interface text: "First select a client" or "Select a period." Such screens waste users' time and are incredibly annoying. It is better to immediately provide the necessary information as a list and place filters to refine the request. This is what was emphasized in the concept.