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[roseline371274]

The first thing is about what they do in terms of promotion, what kind of strategy they have and how they deal with clients. One of the more relevant factors here is their tone and voice. They determine how a brand or business communicates on social networks.

These two factors greatly influence how customers will perceive a brand and this must be closely related to the type of content they put out. Content can be:

Original
Made by their clients
First of all, the content, be it textual or graphic, should reflect the business, send country email list key messages for its promotion, but also have a strategic place within the strategy. After you've reviewed it, it's time to collect the data.

Collect data
Once you've reviewed all of this, it's time to collect data, as it will help you measure what content is most popular. Based on that you will make your strategy.

By themselves, social networks are different, so they also have different criteria that you can use, however, there are several basic parameters that are universal and that you can refer to, namely:

Likes
Shares
Comments
These three metrics reveal to you how much reach, engagement and what kind of customer policy a business has and also, these metrics will show you which content is the most popular and you should separate that content and try to analyze what makes it so special.

Of course, competitive research isn't something you do just once a year. On the contrary, the first data you collect can be misleading, more precisely show you the situation for that moment so it is much more important to see what content is shared again and survives over time and it should be the basis on which you will make your strategy.

Create your strategy
Finally, it's time to use your research and craft your strategy. The whole point of competitive research isn't to simply replicate content. On the contrary, the essence of competitive research is to see the weaknesses and strengths of competitors and to create a strategy based on them that will position you better than them.

Concentrate on what they don't have and incorporate that into your strategy. However, in practice this can be a bit more difficult, since similar businesses naturally require a similar way of communicating with customers.

However, with a lot of research and a lot of creativity, you will create special strategies that will help you position yourself above the others, and what you must not forget is to regularly, preferably every few months, carry out these researches.