Email automation is based on the following criteria:
Trigger. This is an event that launches a mailing according to a specific scenario. The trigger uses actions that are initiated by the client or changes in the CRM system.
Schedule. For example, sending out emails a few hours before major discounts.
Timeline . This is sending messages after a certain period of time after an action has been performed.
The standard plan that the automatic email newsletter works on:
Creating an automatic mailing list.
Setting up a trigger.
A customer triggers an event, such as making a purchase.
The platform you are using sends an email.
But even if you take the above data into account, will it guarantee oman phone number library that you will create an effective newsletter? Most likely, it will not work without a good strategy.
Email automation is an email marketing strategy that allows marketers to send automated emails to subscribers.
Email Automation Strategies
1. Plan each mailing
Make a list of what you expect from each automation. The more specific you are about what you want from the automation, the better your chances of creating a successful newsletter.
It is also very important to know and understand your audience. This can be based on demographics or customer behavior. If you know your customers well, you can send them personalized newsletters and also know the best time to send them.
2. Segment your subscribers
All your clients are different, and so is the way you serve and communicate with them. Distribute your subscribers according to different criteria, after which you can send them relevant offers with information that suits them.
Let's say you want to contact inactive customers. To do this, create a segment of customers who have not used your services in the last 60 days to send them a reminder about yourself. Here, take into account the fact that for each company, a customer can be inactive for a different amount of time . For example, in niches with a long purchase cycle - real estate, cars - a dormant customer will not be considered one who has not purchased for 60 days. But in the restaurant industry, it will be.
However, you can go a little further to provide your customers with a truly unique experience. Using customer behavior and preferences in your emails is a very powerful marketing automation tactic that will help make your emails personalized, tailored to each customer who receives them.
3. Use registration forms
A great way to build a robust email list is to ask subscribers to sign up for your loyalty program. Or, for example, to subscribe to company news.
Offer a reward for registration - something that will be hard to refuse. This will be the best motivation. It can be a free gift - a certain number of points or a good one-time promotion. The more people register in your program, the better the personalization will be. We wrote about 7 ways to attract customers to participate in a loyalty program in our other article.
4. Re-engage sleeping clients
You probably know that it is more profitable to retain existing customers than to continually acquire new ones. That is why re-engagement is one type of email marketing automation strategy that you should not forget about.
If you have customers who haven't bought from you in over three months (every niche has its own period) or haven't opened your emails for weeks, you should try to make them active again. To do this, you can use the ready-made templates for automated newsletters in Passteam . Set up different offers for passive subscribers who have never bought from you and passive customers who have bought from you in the past.