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Increase sales in chats and grow a loyal audience

Posted: Thu Dec 26, 2024 4:42 am
by ashammi258
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WhatsApp ranks first among Russian messengers in terms of daily audience. This means that your customers are most likely writing to you on WhatsApp right now and want you to respond. At the same time, it is not always clear why you should connect the official integration when there is a “gray” one and what it will give to the lebanon phone numbers business, in addition to budget expenditure.

Our article will help you understand this issue. We have collected 9 reasons why the official integration is better than the “gray” one and what benefits it brings to the business. We will tell you.
Why WhatsApp Business?
Grow your customer base automatically
Write to clients first
Place your order instantly
Respond to customers faster and don't lose messages
Connect bots to answer similar questions
Control correspondence and manage work in chats
Send trigger reminders automatically
Send out mass mailings
Communicate with customers in the mobile app
Why WhatsApp Business?
WhatsApp is used by 95 million people per month in Russia . More than 70% of people aged 25-54 visit the messenger every day, which means it is an adult, solvent audience. If your business is focused on it, WhatsApp is perfect for communications and sales.
WhatsApp Business API Usage Guide

"The main advantages of WhatsApp are that you can write to the client first, and the audience. There are many businesses whose audience is on WhatsApp. Often these are older people 50+. If a brand understands that its audience is on WhatsApp, then it needs to focus on this messenger" - Oleg Slobodskoy, founder of BOT MARKETING
Unlike Telegram, WhatsApp is used only as a messenger. It has less "information noise" and communication is more targeted. For businesses, this means that a client will definitely not miss a notification in WhatsApp.

If you create a company profile in WhatsApp Business, a "Business account" mark will appear. So your client will immediately understand that they are communicating with an organization. Marketing mailings will not come as a surprise and there will be no mass unsubscribes. The outflow of subscribers will decrease.
"We tried using WhatsApp not only for communicating with clients, but also for marketing mailings. But people reacted aggressively. Probably because it was a "gray" WhatsApp. Messages come from any numbers, the domain needs to be warmed up - it's a dance with a tambourine, a difficult thing. We got a ridiculous conversion - at the level of the mailing payback.

But we will 100% return to this in the near future. We want to connect the official integration with WhatsApp Business, because it is cheaper than SMS"