You've heard the term community manager quite often, as it has become very popular in recent years. You're probably wondering what a community manager is, what exactly they do, and whether your business necessarily needs to hire one.
It is very normal that you are not very clear about this emerging term in digital marketing, but it is very important that from today you know why it is essential and why you should work with one in your business.
Newly formed companies often struggle with day-to-day growth. They are also well aware that in order to grow, they need to build a group of loyal customers around their new brand, in other words, they need to build a community. But they are so busy with other areas that their business requires that they neglect this part completely.
That's where the community manager comes in. Contrary to what is often said about community managers, they don't just spend all day on social media; their goal is to grow and manage a company's digital community.
They use digital analysis tools to monitor digital media, social networks, forums and blogs to find out what people are saying about a company or brand. In addition, the community manager interacts with the brand's customers and fans, ensuring that the community is always well looked after and attended to.
Similarly, it uses digital media and live events to increase consumer visibility and loyalty to the brand.
So, what is a community manager?
A community manager is the person who manages and takes care of your digital community made up of your target market through digital media. Their main function is to plan content for different digital platforms and manage a brand's community through social media.
A community manager stays in touch with the brand's followers and is responsible for bringing their community together, staying active and interacting with them.
Who can be a CM?
A community manager can be someone who really likes to be present in the digital world, but it is preferable that they have a background of experience or a professional career related to this area. For example, they can be a journalist, communicator, or advertising or marketing expert.
In addition, a community manager must have certain essential skills to perform well in his or her job.
Creative: The Community Manager must have the creativity to send relevant messages to the audience that maintain the style of the brand, and also contribute ideas in a medium as competitive as the digital one.
Curious: Community managers must be constantly learning, so curiosity and the desire to learn are vital characteristics.
Passionate: There is nothing more important than doing what you are passionate about because only in this way will you obtain good results and be able to achieve the digital objectives set.
Good communicator: It is not enough to just talk to the audience, but they must maintain relevant conversations.
In addition, the basic knowledge you should have is as follows:
Customer Service
Crisis management
Drafting
Critical analysis
Evaluation and management of processes and projects
Community management
Strategy design
Tools 2.0
Digital marketing expert training
What are the tasks and roles of a community manager?
The needs of a community can vary from one company to another, this will also depend on whether you are a brand that already has an established audience or if you are an emerging company that is just beginning to emerge.
Tasks
The most important tasks for the community manager are to interact with their audience through social media and email. Reach out to new users who may be potential customers with information about the company. Carefully study the digital strategies developed in terms of retention and growth.
Finally, you need to create content that will resonate with your audience and be prepared in case of a crisis to prevent the problem from escalating.
Roles
As for the community manager's role, he or she must first have a deep understanding of the company's culture, its products and services, and its customers in order to communicate what they need. It is also extremely important for him or her to know what the brand's voice is and maintain that communication style permanently.
In the same way, customer service is a vital role, since although there may be other people working in this department, the community manager is the one who answers questions, inspires possibilities and responds to comments digitally through the blog, email or social networks.
This also includes a commitment to be present as much as possible since messages and comments arise at any time of the day and it is important that the community manager responds to the community promptly so as not to lose sales opportunities on social networks .
Finally, constant learning is part of the community manager's daily routine, as the digital argentina mobile phone numbers database world and technology are always changing and you must always stay at the forefront of new updates.
Keep in mind that while your community may be on various digital mediums, the biggest focus should go to social media where you can focus on strong, targeted community building.
Why do you need a community manager?
Having a community manager is no longer an option, but a necessity, as building a solid community is the basis of any stable business.
Keep in mind that the community manager will help you attract new users to your brand in such a friendly way that they will want to stay with you and not with your competitors. In addition, once they know your brand, they can become customers.
On the other hand, the community manager strengthens brand loyalty since your audience is receiving high-value content and good treatment. In addition, a community manager fosters a positive community environment and encourages people to become brand ambassadors .
On the other hand, if your brand is going through a crisis, the community manager is in charge of putting out the fire before it even starts.