Community manager: what it is, functions and 10 commandments
Posted: Thu Dec 26, 2024 3:53 am
Communication 2.0, new communication channels and the rise of social networks in the last decade have led to the emergence of a figure that is becoming indispensable in many companies: the community manager.
Although the term “community manager” has existed in our sector for many years, there is still a great deal of ignorance about the tasks carried out by this figure and what their role is in organisations.
In this article we will define what a community manager is, their functions and their 10 fundamental commandments. We will also debunk all the erroneous beliefs that exist around this professional profile. Let's get started!
What is a community manager?
A community manager is a communications professional responsible for managing the presence of a brand or company on social media and digital environments. Their main challenge is to adapt the company's communication strategy to new online tools, with the aim of creating a digital reputation for the brand and building or improving ties with its audiences.
These professionals are specialists in creating a community around a business, helping to generate loyalty and preference for that brand. Having a strong social community on social networks is essential for many businesses today.
Do you like what you're reading? Subscribe to the blog!
Email *
your email
I have read and accept the Privacy and Cookies Policy .
What a community manager is not
It is common to think that anyone can manage social media, but the truth is that a community manager is not a profile that is dedicated merely to making publications on social media.
Behind every publication or action that this professional carries out there are specific objectives (gaining impacts, generating leads, being more visible, improving image and reputation, etc.) included in a social media plan. The community manager must think about and plan specific content in order to achieve each of these objectives. For this reason, it is important that he or she be a specialist with knowledge of communication and digital marketing, who truly understands the needs of his or her company and is creative and decisive enough to generate attractive and quality content.
Below, we will explain in detail what the main functions of this role are.
Main functions
Planning content in accordance with the social media strategy and based on objectives.
A good editorial calendar is one of the most essential and present tools in the day-to-day work of a community manager. It contains all the publications and actions that must be carried out to maintain the company's digital reputation and achieve the objectives set out in the social media plan in a timely manner.
Creation and management of these contents.
Once this time planning has been carried out, the community manager must create the content. Therefore, he must choose or create the optimal creatives for each publication and, at the same time, create a copy that reflects the appropriate message . At the same time, he must be aware of the correct functioning of his publications and attentive to the interactions.
Data analytics.
One of the most important tasks is to check the performance of all our actions on cfo email list sociave been viewed the most, which have had the most comments or interactions indicates the tastes of the audience. This will allow us to define lines of action for the future, focusing on content that is relevant to the community.
Communication with the community: customer and user support.
The community manager is the point of contact between the company and its clients/users in these digital environments. For this reason, he/she must be aware of any request, comment or problem coming from this community. He/she must be fully aware of the company's policies in order to be able to respond to any incident on behalf of the company and in accordance with a communication strategy.
Although the term “community manager” has existed in our sector for many years, there is still a great deal of ignorance about the tasks carried out by this figure and what their role is in organisations.
In this article we will define what a community manager is, their functions and their 10 fundamental commandments. We will also debunk all the erroneous beliefs that exist around this professional profile. Let's get started!
What is a community manager?
A community manager is a communications professional responsible for managing the presence of a brand or company on social media and digital environments. Their main challenge is to adapt the company's communication strategy to new online tools, with the aim of creating a digital reputation for the brand and building or improving ties with its audiences.
These professionals are specialists in creating a community around a business, helping to generate loyalty and preference for that brand. Having a strong social community on social networks is essential for many businesses today.
Do you like what you're reading? Subscribe to the blog!
Email *
your email
I have read and accept the Privacy and Cookies Policy .
What a community manager is not
It is common to think that anyone can manage social media, but the truth is that a community manager is not a profile that is dedicated merely to making publications on social media.
Behind every publication or action that this professional carries out there are specific objectives (gaining impacts, generating leads, being more visible, improving image and reputation, etc.) included in a social media plan. The community manager must think about and plan specific content in order to achieve each of these objectives. For this reason, it is important that he or she be a specialist with knowledge of communication and digital marketing, who truly understands the needs of his or her company and is creative and decisive enough to generate attractive and quality content.
Below, we will explain in detail what the main functions of this role are.
Main functions
Planning content in accordance with the social media strategy and based on objectives.
A good editorial calendar is one of the most essential and present tools in the day-to-day work of a community manager. It contains all the publications and actions that must be carried out to maintain the company's digital reputation and achieve the objectives set out in the social media plan in a timely manner.
Creation and management of these contents.
Once this time planning has been carried out, the community manager must create the content. Therefore, he must choose or create the optimal creatives for each publication and, at the same time, create a copy that reflects the appropriate message . At the same time, he must be aware of the correct functioning of his publications and attentive to the interactions.
Data analytics.
One of the most important tasks is to check the performance of all our actions on cfo email list sociave been viewed the most, which have had the most comments or interactions indicates the tastes of the audience. This will allow us to define lines of action for the future, focusing on content that is relevant to the community.
Communication with the community: customer and user support.
The community manager is the point of contact between the company and its clients/users in these digital environments. For this reason, he/she must be aware of any request, comment or problem coming from this community. He/she must be fully aware of the company's policies in order to be able to respond to any incident on behalf of the company and in accordance with a communication strategy.