How Eltrino stopped losing leads by implementing NetHunt CRM

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mostakimvip06
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How Eltrino stopped losing leads by implementing NetHunt CRM

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In this case study, we will tell you how implementing NetHunt CRM helped Eltrino more effectively track sales dynamics, stop losing potential customers, and improve communication between colleagues thanks to a shared database.

Who is Eltrino?
Eltrino is an international IT company founded in Ukraine and specializing in developing e-commerce solutions. Our specialists work with two popular platforms: Magento and Shopify.

"The team consists of highly qualified specialists with experience in developing e-commerce solutions. They use modern approaches and automation tools. Our team includes both experienced developers who have been working with Magento for over 14 years, and young talented specialists."

Anna Khazhenska, Eltrino business partner

Over the 11 years on the market, the company has implemented dozens of projects for customers from the USA, Germany, the Netherlands, Italy, and France.

“We mostly work with medium and large businesses. But we are always open to cooperation with small enterprises.”


Anna Khazhenska, business partner of Eltrino

What prompted Eltrino to start looking for a CRM system and why the company chose NetNunt CRM
Before purchasing a CRM system and implementing it into the company's business processes, the specialists kept records in Google Sheets. This is a simple and affordable tool for storing and processing data, but with a limited set of functions compared to a CRM system.

For example, Google Sheets does not have built-in tools for task automation, integration with third-party applications, and you cannot create reminders there.

These shortcomings of Google Sheets created unnecessary complexity and made routine tasks time-consuming. It was difficult to coordinate work across departments, which led to the risk of losing leads and reduced customer relationship management efficiency.

Eltrino needed a powerful CRM system that would help improve data processing, distribute tasks more efficiently, and improve customer service.

"At first we used HubSpot. However, this software cost too much and did not meet our expectations. The following criteria were important to us:

📌 integration with LinkedIn to easily find and attract new customers and automate the import of their contacts;
📌 integration with Gmail to store the armenia phone number list entire history of communication with customers in CRM and avoid duplication or loss of information;
📌 powerful automation functionality that would help improve team productivity;
📌 the ability to assign tasks, tag colleagues and add reminders;
📌 affordable price and its ratio with the system's functionality.

NetNunt CRM met all our criteria. The CRM system won us over with its flexibility, speed of setup, integration with LinkedIn and Gmail, the ability to track the progress of deals through the sales funnel and build accurate reports!"

Anna Khazhenska, business partner at Eltrino

Eltrino started using NetHunt CRM about six months ago. During this time, the specialists have become convinced of the advantages of the software and are very satisfied with its work.

Teams using NetHunt CRM at Eltrino
The company has up to 50 employees. Below we will tell you in more detail how and why various Eltrino specialists use the CRM system.

Ice makers
With NetHunt CRM's LinkedIn integration, professionals can quickly and error-free import important data from LinkedIn user profiles, such as first name, last name, profile photo, company, position, email address, phone number, and LinkedIn profile link. Automated entry saves time, and complete and up-to-date information is always at hand!

Sales managers and marketers
With NetHunt CRM, specialists track the progress of sales funnel deals — from the moment of first contact to the conclusion of the deal. They determine what slows down the progress of sales funnel deals or, conversely, contributes to their successful signing. This allows you to optimize your sales strategy and advertising campaign and avoid making such mistakes in the future.

What NetHunt CRM functionality does Eltrino use most often?
Next, we will talk in more detail about the NetHunt CRM features that professionals use every day.

LinkedIn integration
Integration with LinkedIn allows Eltrino specialists not only to receive up-to-date information about leads in the CRM system, but also to use this data to analyze and develop personalized strategies for attracting and retaining customers.

“The most important thing is that we have stopped losing leads that previously simply disappeared in the flow of information. Now specialists analyze the interests and requests of potential customers and, based on this data, create personalized emails and other marketing materials that meet their needs.

We would like to add to NetHunt CRM only the ability to see correspondence on LinkedIn in the system.”

Anna Khazhenska, business partner of Eltrino

Gmail integration
One of the key benefits of integrating with Gmail is the ability to store your customer communication history on one platform, helping professionals maintain a continuous dialogue.

Sales funnel tracking
A sales funnel provides a clear picture of how customers move through the different stages of a deal and helps you refine your sales strategy to increase conversions.

“We can accurately determine the number of negotiations conducted and the percentage of deals that were successfully closed. Such analysis allows us to determine the most successful sales strategies.

Anna Khazhenska, business partner of Eltrino
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