Engagement improves naturally
Posted: Sat Feb 22, 2025 10:50 am
If the consumer wants more than just consuming a good product , seeking their commitment is essential in today's world.
Today, the public does not only want to be on the other side, experiencing a receptive attitude towards both information and products. They also want to be part of the production process, of dissemination and of other actions in which they can participate.
Brand activation, through its differentiated offerings, is essential to generate a positive image of the brand in the consumer.
If you are at an event and see or participate in an impressive action, your sympathy for the company increases. This naturally increases your interactions on social networks , your reference status and your sales.
How to perform a brand activation
There are many basic ways to apply Activation Marketing or brand activation, that is, to put this strategy into practice at different times and for specific audiences.
The first step is to understand where your consumer is and on which occasions they will be most open to those offers .
From this information, actions can be created. These will serve as perfect tools to generate a positive impact, cause engagement and, subsequently, convert.
Take a look at some of the application options:
Sampling
Sampling is one of the oldest face-to-face marketing actions . It consists of offering gifts to generate value and memory in relation to a certain brand.
Free samples can also be offered, this singapore mobile database approach is usually done in retail stores such as shopping centers and supermarkets. It is even possible to practice sampling in the physical stores of the brand itself.
Experience
The experience involves the public in the moment in which they participate in some activity that, in the end, will add value.
In this way, brands are able to communicate their position in the market and show how they relate to their audience. Experiences are offered at events, parties and any occasion attended by the target audience.
Retail stocks
Retail actions are also important to involve the consumer in a proposal, which may be the launch of a new collection, for example.
In this case, the idea works very well to activate a campaign or a product that will begin to be sold in the market.
The action is carried out in the brand's store, which generally undergoes aesthetic changes to incorporate the desired concept.
Today, the public does not only want to be on the other side, experiencing a receptive attitude towards both information and products. They also want to be part of the production process, of dissemination and of other actions in which they can participate.
Brand activation, through its differentiated offerings, is essential to generate a positive image of the brand in the consumer.
If you are at an event and see or participate in an impressive action, your sympathy for the company increases. This naturally increases your interactions on social networks , your reference status and your sales.
How to perform a brand activation
There are many basic ways to apply Activation Marketing or brand activation, that is, to put this strategy into practice at different times and for specific audiences.
The first step is to understand where your consumer is and on which occasions they will be most open to those offers .
From this information, actions can be created. These will serve as perfect tools to generate a positive impact, cause engagement and, subsequently, convert.
Take a look at some of the application options:
Sampling
Sampling is one of the oldest face-to-face marketing actions . It consists of offering gifts to generate value and memory in relation to a certain brand.
Free samples can also be offered, this singapore mobile database approach is usually done in retail stores such as shopping centers and supermarkets. It is even possible to practice sampling in the physical stores of the brand itself.
Experience
The experience involves the public in the moment in which they participate in some activity that, in the end, will add value.
In this way, brands are able to communicate their position in the market and show how they relate to their audience. Experiences are offered at events, parties and any occasion attended by the target audience.
Retail stocks
Retail actions are also important to involve the consumer in a proposal, which may be the launch of a new collection, for example.
In this case, the idea works very well to activate a campaign or a product that will begin to be sold in the market.
The action is carried out in the brand's store, which generally undergoes aesthetic changes to incorporate the desired concept.