What is the role of UI design in a digital strategy?
Posted: Sat Feb 22, 2025 10:49 am
If your website does not direct users in the right way through the interface, they will hardly take the right actions . With that, this sales channel will fail in the business objectives .
Now, have you ever visited confusing websites that didn't clearly communicate the value proposition or made it difficult to find the information you needed and were looking for? Well, then you've seen examples of poorly crafted UI.
And a poorly done UI costs a lot, since the almost immediate reaction of visitors will be to return to the search engine and change to another website that offers a better experience.
But wait… a better experience? Isn’t that the role of UX? Keep that in mind because we’re going to tell you now that UI directly affects UX, since if your site’s navigation is bad, it’s pretty hard to provide a good experience.
However, that doesn't mean that the russia mobile database two concepts are the same thing. To make things clear, let's look at three clear differences between them below.
3 fundamental differences between UI and UX design
There are some important differences between UI and UX that need to be considered in order to fully understand what each of them does. Here are 3 of the main ones.
1. UI only exists with a visual interface, UX does not
As the name suggests, UI is all about the visual interfaces of your site or app. Without a screen, there is no UI. But we can’t say the same about UX, why?
Because, in many cases, the user's feeling regarding the browsing experience has nothing to do with a screen.
This experience can even be made more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact with.
Now, have you ever visited confusing websites that didn't clearly communicate the value proposition or made it difficult to find the information you needed and were looking for? Well, then you've seen examples of poorly crafted UI.
And a poorly done UI costs a lot, since the almost immediate reaction of visitors will be to return to the search engine and change to another website that offers a better experience.
But wait… a better experience? Isn’t that the role of UX? Keep that in mind because we’re going to tell you now that UI directly affects UX, since if your site’s navigation is bad, it’s pretty hard to provide a good experience.
However, that doesn't mean that the russia mobile database two concepts are the same thing. To make things clear, let's look at three clear differences between them below.
3 fundamental differences between UI and UX design
There are some important differences between UI and UX that need to be considered in order to fully understand what each of them does. Here are 3 of the main ones.
1. UI only exists with a visual interface, UX does not
As the name suggests, UI is all about the visual interfaces of your site or app. Without a screen, there is no UI. But we can’t say the same about UX, why?
Because, in many cases, the user's feeling regarding the browsing experience has nothing to do with a screen.
This experience can even be made more enjoyable if the designer manages to eliminate some stages in the process of using the product, which means fewer screens to interact with.