7 + 1 tips to improve your "About Us" page
Posted: Sat Feb 22, 2025 10:37 am
Unfortunately, the “About Us” page often takes a back seat to other parts of the website. While it doesn’t primarily sell, it can significantly influence purchasing decisions, strengthen credibility, and help build a brand. Website browsing statistics highlight the About Us page . Real-world data confirms that this page is one of the most visited on the website, regardless of the website’s focus or specific business. What should such a page look like in practice?
"About us", actually "About the customer"
Creating an engaging, interesting and malta phone number data useful About Us page does not require any sophisticated knowledge. The basic rule is that the page should not be commercially focused. The balance should not be dominated by the effort to present the company in the best possible light, but should reflect the effort to gain the customer's interest, find their attitudes and ideas, satisfy their requirements and needs.
Paradoxically, despite the title of the About Us page , a self-centered perspective does not reap success. The goal of the page should be to get closer to the customer and present yourself as their friend, partner, or helper.
Humans are naturally self-absorbed. This is often reflected in the company's approach and the content of the About Us page . They focus too much on the company as such, isolated from the perception of their customers. But customers are also self-absorbed people. They are primarily interested in what affects them personally. They are not interested in the company as such, but in the benefits and advantages it brings. Therefore, in business, turn your attention from yourself to the customer.
"About us", actually "About the customer"
Creating an engaging, interesting and malta phone number data useful About Us page does not require any sophisticated knowledge. The basic rule is that the page should not be commercially focused. The balance should not be dominated by the effort to present the company in the best possible light, but should reflect the effort to gain the customer's interest, find their attitudes and ideas, satisfy their requirements and needs.
Paradoxically, despite the title of the About Us page , a self-centered perspective does not reap success. The goal of the page should be to get closer to the customer and present yourself as their friend, partner, or helper.
Humans are naturally self-absorbed. This is often reflected in the company's approach and the content of the About Us page . They focus too much on the company as such, isolated from the perception of their customers. But customers are also self-absorbed people. They are primarily interested in what affects them personally. They are not interested in the company as such, but in the benefits and advantages it brings. Therefore, in business, turn your attention from yourself to the customer.