Forrest Gump (1994) and Nike, Russell Stover and Dr. Pepper

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Without a doubt, one of the most acclaimed films of modern cinema is Forrest Gump. Winning the award for best film at the 67th Academy Awards, over other cult films such as Pulp Fiction and The Escape, is no small feat.

Also, the film directed by Frank Darabont left us with some great examples of Product Placement. Yes, more than one brand or product reached thousands of people through it.

For Nike, a sports footwear powerhouse, this film was the perfect channel to popularize its “Classic Cortez” line , used by Forrest, played by Tom Hanks, to run across the United States.

Cortez forest gump
In addition, in the film Forrest asked on more than one occasion to be served Dr. Pepper , a well-known soft drink. And, of course, who can forget the scene of the protagonist tasting Russell Stover chocolates ?

3. James Bond and his cars
Throughout his cinematic history, the relentless agent 007 has popularized different car models.

Since the relaunch in the late 1990s, James Bond has used cars such as the BMW Z3 and the Aston Martin DBS .

Goldeneye BMW Z 3 James Bond Museum Nybro Sweden
4. Friends and Porsche
Friends is the TV series equivalent of Forrest Gump. In addition to achieving worldwide popularity, it gave us great examples of Product Placement for marketing lovers.

One of the brands that featured most in the series was Porsche. In one episode, Joey finds a car from this exclusive manufacturer and pretends it's his.

Friends 6x05 The One With Joey's Porsche 1 clip3
Also, to make the lie more believable, buy several items of clothing from the same brand.

Brands such as Gap, Ralph Lauren and romania mobile database Bloomingdales were also indirectly advertised during the series.

5. ET and Reeses's (1985)
In Steven Spielberg's famous film, the iconic alien ET is attracted by Reese's candy pieces , which in 1982 alone increased sales of this candy by more than 60%.

Product Placement: Reese's Pieces on ET
That was all!
Did you remember these great examples of Product Placement? This is just a small part of the list of emblematic cases of this technique, which also includes alliances such as:

Risky Business (1983) and Ray-Ban ,
Sex and the City and Manolo Blahkik and Ray-Ban
and Superman 2 (1980) and Marlboro, Coca-Cola and KFC .
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