Beware of too many keywords
Posted: Sat Feb 22, 2025 9:53 am
PPC ads in Google AdWords are all about keywords. The more keywords you fill in the system, the more impressions and clicks you will get. While this information is technically correct, the truth is that a large number of keywords is not exactly the key to success. Observe which keywords actually convert. You may be surprised to find that only 10 or 20% of them convert.
Try to only choose keywords that will bring relevant kazakhstan phone number data users to your website. Also, use the option to exclude certain keywords that you don't want your ads to appear on.
Avoid offers that are too low
Most advertisers want to pay as little as possible for their ads, so they pause keywords that were too expensive. However, a common mistake is not looking at how many conversions those keywords have brought. So start with higher bids to ensure the highest possible placement and see which keywords perform best. We recommend investing more in those.
Also monitor phone calls
Call tracking isn't for every company, but for some advertisers, phone calls are the most important source of sales. Most of these companies don't track conversions that come from calls. So set up call tracking in your ads. For example, the Five9 platform will help you with this . You just need to integrate this service with Google AdWords.
Uninteresting advertising text
It's amazing how the texts in individual ads are repeated. For example, try to find ads for a product. In the ads that appear to you, you will probably see the same type of incentives and very similar texts. Therefore, create ads that attract attention. Try to differentiate yourself from the competition and offer users texts in the ads that interest them enough to click on the link and visit your website.
Try to only choose keywords that will bring relevant kazakhstan phone number data users to your website. Also, use the option to exclude certain keywords that you don't want your ads to appear on.
Avoid offers that are too low
Most advertisers want to pay as little as possible for their ads, so they pause keywords that were too expensive. However, a common mistake is not looking at how many conversions those keywords have brought. So start with higher bids to ensure the highest possible placement and see which keywords perform best. We recommend investing more in those.
Also monitor phone calls
Call tracking isn't for every company, but for some advertisers, phone calls are the most important source of sales. Most of these companies don't track conversions that come from calls. So set up call tracking in your ads. For example, the Five9 platform will help you with this . You just need to integrate this service with Google AdWords.
Uninteresting advertising text
It's amazing how the texts in individual ads are repeated. For example, try to find ads for a product. In the ads that appear to you, you will probably see the same type of incentives and very similar texts. Therefore, create ads that attract attention. Try to differentiate yourself from the competition and offer users texts in the ads that interest them enough to click on the link and visit your website.