As part of its efforts to make the Internet safer
Posted: Sat Feb 22, 2025 9:29 am
Google has been recommending securing websites with an SSL certificate and switching to the HTTPS protocol for some time . The main reason is obvious. Encrypted transmission between a website and a user increases Internet security and prevents the leakage and possible misuse of sensitive information and personal data.
The move to HTTPS began in 2014, when italy phone number data Google announced that site security would be one of the ranking factors it uses in search results. In the following years, Google announced an increase in the weight of this factor and now claims that sites equipped with an SSL certificate have a significant competitive advantage and that HTTPS can make a difference in ranking for sites that are otherwise of equal quality.
You can see for yourself how this works in practice. Just look at the first page of Google search results for any query. Just look at how many results you find with HTTP and how many with HTTPS?
Of course, this does not mean that switching to HTTPS will guarantee you an improvement in SERP rankings. There are hundreds of factors that determine the ranking of pages in Google, and site security is certainly not the most important one.
You can't do without SSL these days.
Hammer on insecure websites
In July 2018, Google announced the release of update 68 for its Chrome browser. This new update is supposed to mark all sites that do not use SSL security and the HTTPS protocol as potentially dangerous. This will most likely mean a massive drop in traffic for unsecured sites, and an increase for sites that are equipped with an SSL certificate. Google justifies this very drastic step as necessary to ensure internet security for all users without exception.
Although securing your website with an SSL certificate will become mandatory in July 2018, many webmasters still have no idea how to convert their sites to HTTPS and are not doing anything to increase the security of their websites. However, the benefits of switching to HTTPS are clear.
The move to HTTPS began in 2014, when italy phone number data Google announced that site security would be one of the ranking factors it uses in search results. In the following years, Google announced an increase in the weight of this factor and now claims that sites equipped with an SSL certificate have a significant competitive advantage and that HTTPS can make a difference in ranking for sites that are otherwise of equal quality.
You can see for yourself how this works in practice. Just look at the first page of Google search results for any query. Just look at how many results you find with HTTP and how many with HTTPS?
Of course, this does not mean that switching to HTTPS will guarantee you an improvement in SERP rankings. There are hundreds of factors that determine the ranking of pages in Google, and site security is certainly not the most important one.
You can't do without SSL these days.
Hammer on insecure websites
In July 2018, Google announced the release of update 68 for its Chrome browser. This new update is supposed to mark all sites that do not use SSL security and the HTTPS protocol as potentially dangerous. This will most likely mean a massive drop in traffic for unsecured sites, and an increase for sites that are equipped with an SSL certificate. Google justifies this very drastic step as necessary to ensure internet security for all users without exception.
Although securing your website with an SSL certificate will become mandatory in July 2018, many webmasters still have no idea how to convert their sites to HTTPS and are not doing anything to increase the security of their websites. However, the benefits of switching to HTTPS are clear.