The advantages that smaller companies have over large
Posted: Sat Feb 22, 2025 9:09 am
Smaller companies can respond much more flexibly to changes and adapt their strategy to changing conditions. Large companies have much more inertia and take longer to change course. Every decision has to go through the corporate hierarchy, and this takes a lot of time. Smaller companies have an advantage in this.
They can turn around at any time and avoid an obstacle that has appeared in front of them. They can also respond immediately to opportunities that arise. While in a large company they hold endless meetings iceland phone number data to agree whether publishing a guide to “10 cool ways to use product XYZ” corresponds to the company’s strategy, you can write a simple guide in a few minutes, put it on the website, share it on social media and immediately acquire new customers. Repeat the same process with all your products and new customers will just flood you from search engines.
Offer visitors other useful resources
Offering your site users additional sources of information can be a huge benefit to your marketing, even if those sources aren't entirely related to your industry. Examples of useful resources that may interest visitors include:
• Attractively designed calendar with a list of local cultural or sporting events.
• Lists like: 10 things to do when visiting a certain place or event.
• Additional information for participants of a local event, which summarizes all information about the event from all available sources and adds some extras.
The big advantage is that these resource lists are literally link magnets. People like to link to these lists from their websites and share them on social media. Although there is nothing complicated about it, few people take the time to compile a quality list, so there is not much competition in this field.
They can turn around at any time and avoid an obstacle that has appeared in front of them. They can also respond immediately to opportunities that arise. While in a large company they hold endless meetings iceland phone number data to agree whether publishing a guide to “10 cool ways to use product XYZ” corresponds to the company’s strategy, you can write a simple guide in a few minutes, put it on the website, share it on social media and immediately acquire new customers. Repeat the same process with all your products and new customers will just flood you from search engines.
Offer visitors other useful resources
Offering your site users additional sources of information can be a huge benefit to your marketing, even if those sources aren't entirely related to your industry. Examples of useful resources that may interest visitors include:
• Attractively designed calendar with a list of local cultural or sporting events.
• Lists like: 10 things to do when visiting a certain place or event.
• Additional information for participants of a local event, which summarizes all information about the event from all available sources and adds some extras.
The big advantage is that these resource lists are literally link magnets. People like to link to these lists from their websites and share them on social media. Although there is nothing complicated about it, few people take the time to compile a quality list, so there is not much competition in this field.