Reach visitors to specific pages and show them relevant advertising
Posted: Sat Feb 22, 2025 8:41 am
Most websites have different topics and different business offers, each of which attracts a different type of visitor. Showing the same ad to everyone is a waste of resources. That's why it's important to segment your retargeting audience into multiple segments, broken down by the topic the visitor has shown interest in in the past.
Thanks to this, you will be able to show your former visitors exactly the ads that will convince them to visit your site again.
If you have an online cosmetics store, you can show greece phone number data different ads to visitors who have previously visited the hair care section than to those who have shown interest in perfumes. You can segment your audience even more , for example, by whether they are interested in shampoos, hair dyes, or hair straighteners. You can then show each group an ad that matches their preferences exactly.
Of course, each ad should target a specific landing page that exactly matches its focus.
This activity will take some time, but there is nothing complicated about it and the result in the form of an increased number of conversions is definitely worth it.
setting up retargeting on FB
How to do it?
If you're familiar with creating audiences in Facebook Ads Manager, this isn't difficult at all. All you have to do is create a custom audience based on people who visited a specific page. Use the "URL" rule and the "contains" condition, where you write the URL of the selected page or part of it.
From now on, people who visit a specific page or group of pages will be included in a specific audience, which you can then reach with targeted advertising.
Thanks to this, you will be able to show your former visitors exactly the ads that will convince them to visit your site again.
If you have an online cosmetics store, you can show greece phone number data different ads to visitors who have previously visited the hair care section than to those who have shown interest in perfumes. You can segment your audience even more , for example, by whether they are interested in shampoos, hair dyes, or hair straighteners. You can then show each group an ad that matches their preferences exactly.
Of course, each ad should target a specific landing page that exactly matches its focus.
This activity will take some time, but there is nothing complicated about it and the result in the form of an increased number of conversions is definitely worth it.
setting up retargeting on FB
How to do it?
If you're familiar with creating audiences in Facebook Ads Manager, this isn't difficult at all. All you have to do is create a custom audience based on people who visited a specific page. Use the "URL" rule and the "contains" condition, where you write the URL of the selected page or part of it.
From now on, people who visit a specific page or group of pages will be included in a specific audience, which you can then reach with targeted advertising.