Small Business Trends - Email Marketing
Posted: Sat Feb 22, 2025 8:35 am
Tracking the performance of email campaigns
To make your email campaigns successful, you need to regularly monitor their performance. Here are some metrics you should track:
Open rates. Measures the percentage of recipients who opened your email.
Click-through rates (CTR). CTR measures the percentage of recipients who clicked on a link in your email.
Conversion rates. Calculates the proportion of recipients who successfully complete a desired a turkey phone number data ction, such as making a purchase.
How does Strikingly help small businesses with email marketing?
Strikingly offers small businesses effective email marketing tools . You can build your email list by offering incentives to website visitors for their addresses. Strikingly provides professionally designed email newsletter templates so you can create attractive and engaging messages. Strikingly also integrates with leading email service providers like MailChimp, making it easy to connect your list and automate your emails.
With features that facilitate list growth, on-brand email design, and email deliverability, Strikingly enables small businesses to leverage email as an effective channel to increase customer engagement and sales. Overall, Strikingly simplifies how small businesses can implement successful email marketing strategies.
Image taken from Strikingly
#5 Small Business Trends - Leverage Web Analytics
Small businesses need to keep up with new small business trends to stay ahead of the competition. One of the major business trends today is web analytics . Understanding web analytics is essential for small businesses if they want to improve their online presence and grow their customer base.
The Importance of Web Analytics for Small Businesses
Web analytics can provide small businesses with valuable insights into their website's performance, including information about user behavior, traffic sources, and conversion rates. By analyzing this data, small businesses can make informed decisions about optimizing their website and improving their online marketing strategy.
Analytics tracking settings
To start website analytics, small businesses need to set up tracking on their sites using a tool like Google Analytics. This involves adding tracking code to each page of the website, which will allow the tool to collect data about user behavior.
To make your email campaigns successful, you need to regularly monitor their performance. Here are some metrics you should track:
Open rates. Measures the percentage of recipients who opened your email.
Click-through rates (CTR). CTR measures the percentage of recipients who clicked on a link in your email.
Conversion rates. Calculates the proportion of recipients who successfully complete a desired a turkey phone number data ction, such as making a purchase.
How does Strikingly help small businesses with email marketing?
Strikingly offers small businesses effective email marketing tools . You can build your email list by offering incentives to website visitors for their addresses. Strikingly provides professionally designed email newsletter templates so you can create attractive and engaging messages. Strikingly also integrates with leading email service providers like MailChimp, making it easy to connect your list and automate your emails.
With features that facilitate list growth, on-brand email design, and email deliverability, Strikingly enables small businesses to leverage email as an effective channel to increase customer engagement and sales. Overall, Strikingly simplifies how small businesses can implement successful email marketing strategies.
Image taken from Strikingly
#5 Small Business Trends - Leverage Web Analytics
Small businesses need to keep up with new small business trends to stay ahead of the competition. One of the major business trends today is web analytics . Understanding web analytics is essential for small businesses if they want to improve their online presence and grow their customer base.
The Importance of Web Analytics for Small Businesses
Web analytics can provide small businesses with valuable insights into their website's performance, including information about user behavior, traffic sources, and conversion rates. By analyzing this data, small businesses can make informed decisions about optimizing their website and improving their online marketing strategy.
Analytics tracking settings
To start website analytics, small businesses need to set up tracking on their sites using a tool like Google Analytics. This involves adding tracking code to each page of the website, which will allow the tool to collect data about user behavior.