Tips and tricks for Smart Shopping campaigns

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You may find these tips helpful when setting up and managing Smart campaigns:

Your Smart Campaign will reach optimal performance after approximately 15 days. During this time, the AI ​​will be “learning” from your campaign data and may experience various fluctuations. Do not change the settings during this time and wait for the campaign to “settle down”.
As with standard PPC campaigns, optimize your france phone number data headlines, descriptions, and images. Follow Google's recommendations.
If you choose to target a specific subset of products instead of the entire catalog, leave the other products in your existing standard remarketing campaigns on Google Shopping and the content network.
If you want to increase conversions , try lowering your target ROAS.
If your conversion values ​​aren't reaching the values ​​you expected, try using Target Return on Ad Spend (ROAS) bidding to meet your minimum daily goals or to separate products with different ROAS targets into separate campaigns.
If you don't know how to set up smart campaigns or don't have time to manage PPC campaigns , contact a PPC agency that will take care of setting up and managing your campaigns.

What to watch out for?
Smart campaigns include content ads and remarketing, unlike standard campaigns. This means you can't get performance statistics for individual channels and compare them to the performance of standard campaigns. You have to trust Google to act in your best interests.