InMail Sponsored Messages Advertising Platform

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If you want to reach a professional audience with your business offer, LinkedIn offers you its own advertising format for this purpose, personalized messages directly in users' inboxes. This type of advertising is called Sponsored InMail, which looks like it came directly from someone in your organization, but is clearly marked as a promoted message. Once the user is logged in to their LinkedIn account, they can read it at any time.

In this article, we'll walk you through setting up finland phone number data Sponsored InMail and learn some best practices that will allow you to use Sponsored InMail to effectively promote your products and services.

Set up a Sponsored InMail advertising campaign
First things first, start by setting up your campaign. Go to Campaign Manager, either directly at linkedin.com/marketing-solutions/ads or by navigating from your LinkedIn profile. Click on “Products” and a panel will appear where you can select “Advertise on LinkedIn.”

"Since February 2019, a new interface has been available that is clearer and allows for easier ad setup."

First of all, choose your ad target. You can choose from several targeting options divided into groups:

Increasing brand awareness
Goals
Conversion
Choose targeting based on the purpose for which you want to run your advertising campaign. In the ad format section, select “Advertisement in a message.” On this screen, you will also set up targeting for a specific audience , which you can define according to many criteria. You also need to set a budget, which means how much money you want to invest in advertising. Once you save your new campaign, you will be taken to the screen where you can create your advertising message.