It's time to reach maturity in digital marketing
Posted: Sat Feb 22, 2025 6:02 am
As your business evolves in terms of digital marketing maturity, it enters a more connected stage. At this point, information is obtained from both internal and external sources and data segmentation involves several criteria.
At this stage, you can explore all formats and channels for your marketing actions. Furthermore, using a CRM platform will help you achieve the activation of various data, both in offline and online actions.
This strategy provides more integrated action between different teams in the organization and technology represents an even greater concentration than in the previous stage. Here, cloud solutions may already be in operation or at least planned for the near future.
Multi-Moment
The final stage will show a high level of maturity in digital marketing. Then, we can expect fully programmatic management of your digital media, since your company will have metrics for all of its data. In addition to strategies that consider your target audience and messages, everything is always personalized, according to the company's objectives and the needs of its customers.
The ultimate goal here is to fully understand your customers norway mobile database and their lifetime value . At this stage, all touchpoints are explored, as each one involves delivering personalized experiences to customers across all channels.
Another characteristic of companies that are at this level of maturity in digital marketing is the adoption of machine learning , since the application of this resource takes their operations to the next level.
To put an effective strategy into practice, your company must become increasingly digitally mature. This can only happen through:
Improvements in internal coordination,
Focus on key components of a marketing campaign,
Broad command of technological tools.
This is how your company will achieve better business results and position itself ahead of its competitors throughout the market marketing cycle.
At this stage, you can explore all formats and channels for your marketing actions. Furthermore, using a CRM platform will help you achieve the activation of various data, both in offline and online actions.
This strategy provides more integrated action between different teams in the organization and technology represents an even greater concentration than in the previous stage. Here, cloud solutions may already be in operation or at least planned for the near future.
Multi-Moment
The final stage will show a high level of maturity in digital marketing. Then, we can expect fully programmatic management of your digital media, since your company will have metrics for all of its data. In addition to strategies that consider your target audience and messages, everything is always personalized, according to the company's objectives and the needs of its customers.
The ultimate goal here is to fully understand your customers norway mobile database and their lifetime value . At this stage, all touchpoints are explored, as each one involves delivering personalized experiences to customers across all channels.
Another characteristic of companies that are at this level of maturity in digital marketing is the adoption of machine learning , since the application of this resource takes their operations to the next level.
To put an effective strategy into practice, your company must become increasingly digitally mature. This can only happen through:
Improvements in internal coordination,
Focus on key components of a marketing campaign,
Broad command of technological tools.
This is how your company will achieve better business results and position itself ahead of its competitors throughout the market marketing cycle.