The content marketing pyramid

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The best way to organize your content, especially your blog content, is to consider it as part of a pyramid scheme . This type of structure is based on the goals you want to achieve through the content , which is then organized into three large macro-sections aimed at achieving these goals. In fact, we have:

the core content , or the core of the philippines cell phone number list contents. It usually consists of a series of original materials that require a fair amount of preparation work, such as guides and e-books, accessible only after registering on the website;

derivative assets , which include all those contents linked to the previous ones, of which they are a clear declination. An example above all, in this regard, is given by blog articles;

promotional micro -content , which is specifically aimed at promoting the brand or company: a task that is carried out by newsletters and posts on social media.

This type of structure, defined precisely as the “Content Marketing Pyramid” , has the objective of creating effective and perfectly organised content , so as to improve the company's brand awareness , i.e. its knowledge by the public, and transform contacts into customers more quickly.