Ignoring an “exclusive” is a huge mistake
Posted: Sat Feb 22, 2025 5:42 am
For those who don't know, an "exclusive" is when a journalist or media outlet is given exclusive access to a news story or an interview. Typically, "exclusives" refer to interviews with prominent figures or "bombshell" news, but the concept can also be applied to malta mobile database business sector or the Information Technology market, for example. Any press office or agency specializing in the IT market should pay attention to this variable.
Poorly constructed emails are prohibited
Spam and poorly designed emails are increasingly annoying journalists . There are some so-called “classic” mistakes to avoid when writing press release emails to journalists . Incorrect names, multiple and repetitive emails, and non-personalized emails are all part of the way to your communication to the media ending up in the recycling bin.
Not knowing how to say “no”
It is difficult for most PR agencies to avoid this mistake, as they are “formatted” to get interviews, news stories and media buzz around their clients. However, an interview request or a feature request that does not fit into the company’s strategy, comes at an inappropriate time or with the wrong focus, can and should be refused.
Poorly constructed emails are prohibited
Spam and poorly designed emails are increasingly annoying journalists . There are some so-called “classic” mistakes to avoid when writing press release emails to journalists . Incorrect names, multiple and repetitive emails, and non-personalized emails are all part of the way to your communication to the media ending up in the recycling bin.
Not knowing how to say “no”
It is difficult for most PR agencies to avoid this mistake, as they are “formatted” to get interviews, news stories and media buzz around their clients. However, an interview request or a feature request that does not fit into the company’s strategy, comes at an inappropriate time or with the wrong focus, can and should be refused.