Getting customers isn’t what it used to be: welcome to the age of attraction

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The truth is that we live in an era in which customers, whether companies or end consumers, are no longer easily influenced and have greater estonia mobile database of the market, supply, competition and even prices. It is the era of information and attraction, in which the traditional salesman's "gift of the gab" has given way to relevant content and in which influence has been replaced by authority.

The Marketing department of an IT company or its Marketing agency has the tools and know-how needed to attract potential customers to the various contact channels available. More than ineffective, cold calls (telephone contacts with potential customers) are now considered intrusive and invasive and can even have the opposite effect to what your sales department intends.

Much more than just “entering” a client’s home or office, sales today are made based on the power of attraction that your IT company may or may not exert on the target audience . When a client – ​​end consumer or company – needs a product or service, they will look for it where it is most convenient for them, namely on digital channels: on Google, on social networks or in the newsletters they receive via email.