CEO, align marketing and sales of your IT company.
It's no secret that Marketing and Sales areas often have friction, right? One of the main reasons for this is that there is often noise or failures in the communication of the strategy between both.
The processes of one area are not clear cameroon mobile database the other, or the goals are also absorbed and stimulated in different ways, and therefore the sectors are left without any type of connection or partnership, acting independently of each other. The lack of synergy harms the company's results, since in view of the new consumer and the economic scenario of the market, it is no longer possible to build and maintain a good marketing or market positioning without a strategy for action and positioning in sales and vice versa.
Furthermore, when there is no alignment between areas, the number of new businesses and customer retention decreases, because without synergy, there is no growth. The truth is that the success of an IT company is the result of well-designed strategies and joint work by all areas of the company, especially Marketing and Sales.
CEO, align Marketing and Sales and increase your IT company's revenue.
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