How does Inbound Marketing work in an IT company?

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How inbound marketing works in an IT company
Even IT companies that are already established in the market and have a solid client base have issues when it comes to marketing. There is no secret australia mobile database to solve problems in this area overnight, but Inbound Marketing can be an excellent tool and has been delivering important and measurable results.

By using Inbound Marketing, companies can present themselves to the right market, at the right time and for the right reasons. Technology companies that work in the B2B model, after designing an assertive Inbound Marketing strategy, have the possibility of reaping results in a space of four to six months.

The premise of Inbound Marketing for the B2B market is the customer's purchasing journey. For each product or service, a persona is designed to represent the ideal customer. Personas are the potential customers that the company is looking for, and they have to go through the stages of learning, recognizing the problem and considering the solution to reach the purchasing decision. The stages that personas go through from the first contact to the moment of purchase can be visualized in the sales funnel , as in this example: