Inbound Marketing in IT companies: why and for what?

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More than any other sector in the market, the Information Technology sector should be at the forefront of investment in Inbound Marketing, especially B2B switzerland mobile database and services companies. A study by the Content Marketing Institute revealed that 58% of B2B companies in the technology sector intend to invest in Inbound Marketing strategies over the next few years.

Inbound Marketing is a marketing strategy to attract customers through content – ​​information and knowledge – that is relevant and interesting to the target audience. Creating this type of content will bring potential customers to your company and make them come back for more information.

The secret to Inbound Marketing is to publish the right content, at the right time and in the most appropriate place for each target segment. The content must respond to the main needs and problems of the target audience and be appropriate to each customer's stage in the buying cycle. The more a company knows about its audience, the better it can personalize its content for each segment.