Google Search Console

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Monitoring website performance is essential to measure the performance of the marketing actions being developed by your company. Google Search Console is a tool that allows you to analyze the performance of your website.

There are four highly relevant metrics that can be easily analyzed on the platform:

Total Clicks
Total Impressions
Average CTR
Average position
Google Search Console is widely used by philippines mobile database who monitor their company's Search Engine Optimization (SEO) strategies , as it allows them to understand how their pages are performing within the search engine. In addition, the platform allows you to ensure that your website's pages are indexed individually, boosting your results.

Google Ads
Advertising on Google is a great way to promote your business. However, this is not the topic of the moment. Google Ads is a tool that can be used even by those who are not yet running any type of Paid Media campaign.

Developing a Search Engine Optimization (SEO) strategy is one of the actions that come with using Google Ads. This is because the platform offers tools such as the Keyword Planner . This feature allows you to conduct extensive research on keywords that are related to your business.

You can see which keywords have the highest search volume and are most used in ads, all segmented according to your audience. In addition, you can find keyword suggestions for your Content Marketing strategy .