Sometimes it is more effective to use chatbots for advertising in Telegram than channels. But to use this tool, you need to know important nuances. We will tell you how to use chatbots to effectively promote a brand.
Advantages of Chatbots
Chatbots are an interesting complex tool that opens up wide opportunities for business. They have the following advantages:
By sending out emails, the bot is able to “reach” 90% of users who have ever launched it.
The bot requires minimal financial support, unlike a channel, which constantly needs to be filled with content.
The bot can optimize the path of a potential client from awareness to taiwan cell phone number list conversion without forcing them to go beyond the site, for example, to a website.
How to Drive Traffic to a Chatbot
There are two main ways to attract traffic to bots. The first and easiest is to post a link to the bot in the channel. This way you will attract existing subscribers.
The second way is to attract users directly through Telegram Ads. Here you get cold, but more voluminous traffic.
You can also use seeding: a post with a link to the bot is placed in communities with your target audience. However, this method is used extremely rarely.
Types of Bots and How They Help Business
Now let's look at what types of bots exist in Telegram. They can be divided into four main categories.