Getting organic traffic requires a lot of work. So it’s not really free, is it?
Your traffic depends on the Google/Facebook algorithm. A variable that can change at any time. As such, your strategy can go down the drain if you are on the wrong side of an update;
You have no control over your organic traffic , so it has less chance of scaling than adding paid traffic.
Regarding the 1st point: there is no such thing as a free lunch, or free transit. You pay for it with time or money.
Now about point 2: currently, the average reach of an organic post on a Facebook Page is around 5.20% . This means that approximately one in every 19 followers sees the non-promoted content on your Page.
After all, companies like Facebook and Google make their money from ad revenue, so that means they have an interest in shifting more of their exposure to paid traffic.
Finally, on the 3rd topic: organic traffic is croatia mobile database unpredictable. You can't control it or trust it.
This doesn’t mean you shouldn’t try to get organic traffic. Quite the contrary, organic traffic is an essential part of every digital marketing strategy !
However, if your goal is to launch or grow a real business online, you need to go further. You need paid digital advertising.
8 Types of Digital Advertising You Should Know About
Now that you've learned about the concept, it's time to explore the available resources and formats – see below:
Display Ad
This type refers to the placement of banner ads on websites that publish advertisements. Banner ads can include the following appeal formats to encourage users to click:
Graphic components,
Video,
Audio,
Text.
Therefore, Google Display Network ads are usually distributed to websites with related topics. In this way, they direct visitors to websites whose content is linked to the ad.
The thing is, this doesn’t always actually happen. As a result, they typically have a lower CTR than paid search ads.
Still, they are a great digital advertising option to “spread the word” about your brand and increase brand awareness in the market.