It can be expensive : Your paid traffic will only flow as long as you invest in ads, and in some cases, the cost-per-click (CPC) can be expensive. Bidding on cheaper, less competitive keywords has its advantages, but often at the cost of conversions.
Invalid traffic, known as click fraud : If you’re paying for clicks, it’s all great if genuine prospects are visiting your site. But when 1 in 4 clicks on paid links come from bots, click farms, and competitors, it’s not so great.
Steep learning curve : While it’s relatively easy to set up and run PPC ads, that doesn’t mean your business will instantly bring in paying customers. Getting the most out of your ads is definitely something that takes time to learn and improve.
How to generate organic traffic?
To get people to visit your website from search results or directly, the first step is to make sure they are able to find you.
So generating that organic traffic requires something for search engines to sink their digital teeth into. The main way to do that is by blogging – and using SEO (search engine optimization).
A company blog , news page, or resource center means that your senegal mobile database website is hosting content that can be indexed by search engines, such as Google or Bing.
But creating regular useful content for your target audience means you’re more likely to rank for your target search terms. That’s how you’ll see a stream of organic traffic.
Additionally, you can also use other forms of organic traffic, such as posting YouTube videos on your topic with a link to your website from the video.
Because building your social media following and engagement is another way to generate organic traffic. Although, to be honest, this is a completely different strategy – learn more here .
Bringing traffic from Google, Facebook or other paid sources is simply a case of running some paid ads on one of these platforms.
Read also: Discover all the advantages of investing in Paid Media
Both offer a wide range of paid advertising options. Google lets you run banner ads, search engine ads, and more.