Since your goal is to drive traffic to your website, include backlinks pointing to pages on your website – such as your blog articles or pillar pages.
Learn more: Pillar Pages – Tips for an Effective Content Strategy
This is an indirect way to promote your business and products or services. So, make sure you provide high-quality content that is relevant to your target market.
You'll be amazed at how your guest post can attract potential B2B customers and translate into sales conversions for your business.
Nowadays, the right social media channels are powerful within B2B link building strategies. Because people don’t just use these channels for personal interactions.
Even entrepreneurs and digital marketers leverage their social kazakhstan mobile database networks for business purposes. And this applies to the B2B market as well.
Therefore, create business profiles on social media such as Facebook, Instagram, LinkedIn, Pinterest or YouTube.
Read also: The best B2B social networks to boost your business
From there, create and regularly publish content on these channels to drive B2B customers to your website. Your business can earn high-value links by:
Create rich materials (infographics, photos, videos) for sharing on specific networks
Target influencers with the most followers in your industry and share your content directly with them (not just their followers)
Build relationships with industry influencers through Twitter chats, events, or live streams from experts in your niche
Develop keyword- relevant content that appeals to a broad audience and encourages sharing (e.g., checklists, interviews, or guides).
Replace broken links
Broken links are not beneficial to businesses and their readers or customers. However, your business can still benefit from them. All it takes is to locate broken links and replace them with valuable ones.
The secret is to find them, contact the people responsible for the sites and propose publishing your content with high-quality links. In the end, it's a win-win for both parties.