Chatbots can be a very easy and frictionless way to get in touch with your customers.
Your business can set up automated messages to send to customers on certain pages or after a certain amount of time that initiates the conversation. Once they respond to that prompt, a human analyst can take over a real conversation with your customer.
There are other ways to capture leads and start conversations that have been around for some time, such as lead capture forms, free consultations, marketing emails or phone numbers.
But users are also receptive when they receive a message that is actually requested.
It’s more like activating a new lead generation channel that costa rica mobile database complements your existing marketing efforts. The key is to follow a simple, three-step framework:
Hire,
To understand,
Recommend.
This way, your website finds a way to have conversations, build relationships, and move people through the funnel you already have. Here’s a look at each step:
What happens when you give visitors ways to instantly start conversations on your website? For most businesses, this means:
Increase in conversion rates ,
More opportunities,
More personal customer experience.
With the right Conversational Marketing strategy, when a visitor clicks download, contact sales, or book a demo, you can immediately start the conversation.
From there, it’s easier to move people through your funnel instead of forcing them to wait for a follow-up email. As long as that’s what they want.
Of course, it's not always possible to have someone operating your live chat 24/7 .
But today it is possible to find intelligent chatbots on the market, which make Conversational Marketing work for your business, regardless of the time of day.