The 9 best practices for capturing leads

[bitheerani319]

Lead generation involves, among other things, the intelligent use of content marketing. In this sense, it is essential to offer the right content, on the right channel, at the right time. Here are some tips that will help you achieve this goal.

1. Lead generation with e-book
One of the advantages of an e-book is that we peru mobile database delve deeper into a given subject, exploring it at a different level than would be done in a website or blog post. So, create richer materials to demonstrate that your company is a reference in the subject and stands out from the competition.

2. Webinar
Webinars have a more personal touch, which brings the customer closer to the company. One of their main advantages is that this format is low cost, since recording only requires a computer, microphone and webcam.

However, it is worth remembering that the more resources you have at your disposal, the more your content will stand out — even though the crucial point is precisely the quality and relevance of what you have to say.