An effective B2B customer acquisition strategy puts great care into each step of the process, rather than overemphasizing some steps over others.
For example, many companies invest heavily in top-of-funnel lead generation, but pay little attention to conversion optimization. So it’s important to realize that each step is roughly equally important.
With that in mind, it’s time to explore the best ways to put your B2B customer acquisition strategy into practice:
Inbound marketing
Inbound marketing continues to be one of the most effective B2B customer acquisition strategies.
Learn more: Inbound Marketing: why your company should invest now
Because these leads often tend to have higher intent, as they ghana mobile database have already done their research and are analyzing your offers.
Referral Marketing
Referral marketing is based on old-fashioned word-of-mouth marketing – but in a slightly more advanced, meticulously planned, and business-driven way.
It’s about encouraging your existing customers to share information about your products, offers, or brand. This will likely help generate new customers for your business.
Social Media Marketing
Many companies leave social media aside in their B2B customer acquisition strategy because they believe that this is a world for B2C.
But they couldn’t be more wrong. Advertising on Instagram and Facebook can drive valuable traffic, increase brand awareness, and provide your business with high-quality leads in a cost-effective way.
Learn more: Social Media Marketing and Its Role in Lead Generation
Furthermore, it is important to remember that the people your company does business with are also on these networks. After all, Brazil ranks second on the list as one of the countries that spend the most time on digital media – an average of 3 hours and 42 minutes per day.